Credibility in the Chaos: How Brands Are Leading

Thursday, September 25 | 4:30-6:30pm PT | Edelman LA

Credibility in the Chaos: How Brands Are Leading

Join Edelman and PRSA Los Angeles for a special event featuring insights from the 2025 Edelman Trust Barometer Special Report: Brand Trust, From We to Me.

Today’s consumer is navigating a world shaped by financial pressure, cultural volatility, and fractured attention. And they’re expecting more from the brands they let in. Trust in brands is not only on the rise, it’s being redefined.

In a year marked by global elections, eroding institutional trust, and the growing influence of creators, AI, and decentralized information ecosystems, brands are emerging as the new standard of credibility.

Join us for a timely conversation exploring how brands, creators, communicators, and industries are navigating this high-stakes environment—and what it now takes to earn and keep trust.

After the program, join us for networking and tacos from Tacos 1986! 🌮

Our Speakers

Adelaide Feuer Managing Director, Head of Integrated Brand US, Edelman

Nora Brady Chief Marketing & Communications Officer, LA Phil

Melanie Cherry Associate Director, Undergraduate PR and Advertising Studies, USC

Natalie Hochberg Manager, Corporate Communications, Taco Bell

Katie Zinn (Moderator) Executive Vice President and Group Director, Strategy, Edelman

Edelman Trust House at the World Economic Forum

Join us throughout the week to recharge and reflect amidst the energy of Davos. Whether you’re meeting thought leaders over coffee, hosting a private meeting with peers or joining one of our events for a stimulating conversation, we look forward to welcoming you to Edelman Trust House.