Thank you for joining us at our Edelman HQ at the Cannes Lions Festival. We were honored to host our esteemed speakers, world-renowned and globally influential voices to speak on the most-pressing and relevant topics for brands today: harnessing the power of Gen Z, the role of brands at a time of complex geopolitics and political activism, the responsibility of brands to stand up for the underrepresented and the critical importance of measuring trust for brands today.


Malala Yousafzai

Malala Yousafzai is a Pakistani activist, UN Messenger of Peace and the youngest person ever awarded the Nobel Peace Prize. As co-founder of Malala Fund, she is building a world where every girl can learn and lead without fear.

Malala sat down with Jackie Cooper, Chief Brand Officer to examine the responsibility that brands have in standing up for the underrepresented.

Garry Kasparov

Garry Kasparov is widely considered the greatest chess-player of all time. Today, he is the chairman and founder of the Renew Democracy Initiative (RDI) and prominent human rights and political activist.

Garry and Richard Edelman, CEO, discussed the role of brands at a time of complex geopolitics and activism.

Harris Reed

Harris Reed is a British-American Fashion designer, fighting for the beauty of fluidity. He is one of the innovative key figures within the new generation of young creatives whose work marries genres from fashion, film, beauty, culture and the digital world through a gender fluid lens.

Harris was joined by Jackie Cooper, Chief Brand Officer, to discuss the value of brands harnessing the power of Gen Z and how to embrace creative, gender and business fluidity.



Judy John, Jury President PR Lions, hosted an exclusive session ahead of the PR Lions ceremony. Hear Judy and two other Edelman Jurors — Pully Chau (Glass Lion) and Felicitas Olschewski (Entertainment for Sports), discuss trends in the work, learnings, key themes and highlights from the jury room, and what made this year’s winners truly stand out.

We’d love to hear from you! Please share any feedback you have on our programming and events below.

Asset 104