Join us at Cannes Lions as we celebrate 25 years of the Edelman Trust Barometer and bring bold ideas to life with marketing leaders, creators, and changemakers shaping what’s next.
Edelman is leading key conversations at Cannes Lions—both at Edelman Trust House and in official programming throughout the week. From brand trust to marketing leadership and cultural relevance, our sessions are designed to inform, challenge, and equip decision-makers with insights that matter.
Explore everything Edelman is bringing to Cannes. No official Cannes Lions delegate pass is required to access Edelman Trust House.
Join us at Cannes Lions as we celebrate 25 years of the Edelman Trust Barometer and bring bold ideas to life with marketing leaders, creators, and changemakers shaping what’s next.
Edelman is leading key conversations at Cannes Lions—both at Edelman Trust House and in official programming throughout the week. From brand trust and purpose to marketing leadership and cultural relevance, our sessions are designed to inform, challenge, and equip decision-makers with insights that matter.
Explore everything Edelman is bringing to Cannes. No official Cannes Lions delegate pass is required to access Trust House.
Morning Briefings with WSJ: A conversation with Nikki Haley and Richard Edelman
Tuesday, June 17 | 10:00-11:15 | Journal House
With corporate reputation now heavily entangled with business and politics, brands are struggling to navigate today's highly politicised climate. This session explores how leaders can respond to polarization, manage reputational risk, and lead with clarity amid growing scrutiny, cultural flashpoints, and shifting expectations from consumers and stakeholders alike.
Brand Trust Salon Brunch: Launch of the 2025 Trust Report
Tuesday, June 17 | 11:30 - 12:45
Join a select group of brand, marketing, and communications leaders for a candid, peer-led discussion of the 2025 Edelman Trust Barometer Special Report: Trust and Brands.
Held under Chatham House Rule, this session will go beyond the findings to explore what rising expectations mean for brand leadership, how to build stronger consumer relationships, and how to lead with trust when it’s never been more valuable—or more fragile.
A Reckoning for Purpose: Reinforce or Reinvent?
Tuesday, June 17 | 13:45 - 14:15 | Debussy Theatre
Join Richard Edelman at Cannes Lions for a timely discussion on the evolving role of brand purpose. Once a cornerstone of trust, purpose is now under pressure in a polarized, high-stakes world. This session explores new findings from Edelman’s 2025 Trust and Brands research—revealing where purpose still works, where it doesn’t, and what brands must do to stay credible, relevant, and bold.
Access is limited to Cannes Lions accredited pass holders - no additional registration required.
Morning Briefings with WSJ: A conversation with Nikki Haley and Richard Edelman
Tuesday, June 17 | 10:00-11:15 | Journal House
With corporate reputation now heavily entangled with business and politics, brands are struggling to navigate today's highly politicised climate. This session explores how leaders can respond to polarization, manage reputational risk, and lead with clarity amid growing scrutiny, cultural flashpoints, and shifting expectations from consumers and stakeholders alike.
Brand Trust Salon Brunch: Launch of the 2025 Trust Report
Tuesday, June 17 | 11:30 - 12:45
Join a select group of brand, marketing, and communications leaders for a candid, peer-led discussion of the 2025 Edelman Trust Barometer Special Report: Trust and Brands.
Held under Chatham House Rule, this session will go beyond the findings to explore what rising expectations mean for brand leadership, how to build stronger consumer relationships, and how to lead with trust when it’s never been more valuable—or more fragile.
A Reckoning for Purpose: Reinforce or Reinvent?
Tuesday, June 17 | 13:45 - 14:15 | Debussy Theatre
Join Richard Edelman at Cannes Lions for a timely discussion on the evolving role of brand purpose. Once a cornerstone of trust, purpose is now under pressure in a polarized, high-stakes world. This session explores new findings from Edelman’s 2025 Trust and Brands research—revealing where purpose still works, where it doesn’t, and what brands must do to stay credible, relevant, and bold.
Access is limited to Cannes Lions accredited pass holders - no additional registration required.
Funny Business: How Humor Moves the Market
Tuesday, June 17 | 15:00 - 16:00 | Edelman Trust House
Emmy-winning comedian JB Smoove joins AdAge Editor Ewan Larkin for an unfiltered, laugh-out-loud conversation on the power of comedy in advertising — where big laughs lead to even bigger business results. Together, they’ll explore how humor drives connection, inspires conversion, and boosts cultural relevance in bold, unexpected ways. This is storytelling at its most entertaining — and effective. Seats are limited. Laughter is guaranteed.
From Risk to Resilience: How Gen Z is redefining brand control
Tuesday, June 17 | 16:15 - 16:45 | Brands&Culture Villa
This panel—moderated by Jackie Cooper, Edelman’s Chief Brand Officer—explores how Gen Z is redefining brand relevance. With values like transparency, authenticity, and accountability, Gen Z is setting expectations beyond their generation. Crises can go global in seconds, leaving zero margin for error. This session unpacks how Gen Z is changing the rules—and how brands can stay culturally in tune, protect reputation, and control the narrative with real strategies and insights.
An Evening with JB Smoove: Celebrating Comedy @ Cannes
Tuesday, June 17 | 22:00 - 00:00
Hosted by Bloomberg and UEG, this exclusive evening features Emmy-winning comedian and master storyteller JB Smoove.
Join us in Cannes for cocktails, hors d’oeuvres, and candid conversation as JB brings his signature energy, humor, and insight to the stage — sharing his personal journey from comedy icon to creative force, all in celebration of storytelling, culture, and creativity.
Unlocking Brand Leadership: A Workshop for CMOs and CCOs
Wednesday, June 18 | 12:30 - 14:30
Partnership with Bloomberg Media.
Today, the bar for authenticity is higher than ever—and trust has become a leadership issue. In this invite-only workshop, hosted under Chatham House Rule, Edelman and Bloomberg Media come together to explore how brand and corporate reputation can work harder in tandem. Backed by new findings from Edelman’s 2025 Trust and Brands report and Bloomberg’s Corporate Reputation Study, the session will surface fresh ideas, real tensions, and actionable paths forward for business leaders navigating a high-stakes trust landscape.
Changemakers: Dove Presents ‘Relevance Never Gets Old’
Wednesday, June 18 | 14:00 - 14:45 | Terrace Stage
Marcela Melero (Chief Growth Officer, Dove) and Judy John (Global Chief Creative Officer, Edelman) share bold perspectives on evolving creatively, leading fearlessly, and staying true to their voice in an industry obsessed with the ‘new’ and the ever-present ‘Gen Z brief’.
Access is limited to Cannes Lions accredited pass holders - no additional registration required.
Age of Influence: Cross-Generational Insights Straight from the Source
Thursday, June 19 | 10:00 - 11:00 | Edelman Trust House
Leave your generational stereotypes at the door. In this exclusive session hosted by Jackie Cooper, Edelman’s Global Chief Brand Officer, we hand the mic to the audiences brands want most—Gen Z and Boomers. Powered by Edelman’s Gen Z and Longevity Labs, this interactive “ask us anything” features unfiltered insights from Gen Z creator Boman Martinez-Reid. Why do brands miss the mark? Why is older wealth ignored? Expect candor, contrast, and cross-generational truths that challenge assumptions.
Creativity in the Making: Shaping Tomorrow with 2025 Jury Presidents
Friday, June 20 | 14:45 – 15:45 | Debussy Theatre
Judy John (Global Chief Creative Officer, Edelman & Titanium Lions Jury President) joins leading voices from the industry to share personal stories of triumph and transformation through creativity. Together, they’ll explore how bold thinking turns good ideas into extraordinary ones — and why creativity is the key to driving progress in a constantly evolving landscape.
Access is limited to Cannes Lions accredited pass holders - no additional registration required.
Funny Business: How Humor Moves the Market
Tuesday, June 17 | 15:00 - 16:00 | Edelman Trust House
Emmy-winning comedian JB Smoove joins AdAge Editor Ewan Larkin for an unfiltered, laugh-out-loud conversation on the power of comedy in advertising — where big laughs lead to even bigger business results. Together, they’ll explore how humor drives connection, inspires conversion, and boosts cultural relevance in bold, unexpected ways. This is storytelling at its most entertaining — and effective. Seats are limited. Laughter is guaranteed.
From Risk to Resilience: How Gen Z is redefining brand control
Tuesday, June 17 | 16:15 - 16:35 | Brands&Culture Villa
This panel—moderated by Jackie Cooper, Edelman’s Chief Brand Officer—explores how Gen Z is redefining brand relevance. With values like transparency, authenticity, and accountability, Gen Z is setting expectations beyond their generation. Crises can go global in seconds, leaving zero margin for error. This session unpacks how Gen Z is changing the rules—and how brands can stay culturally in tune, protect reputation, and control the narrative with real strategies and insights.
An Evening with JB Smoove: Celebrating Comedy @ Cannes
Tuesday, June 17 | 22:00 - 00:00
Hosted by Bloomberg and UEG, this exclusive evening features Emmy-winning comedian and master storyteller JB Smoove.
Join us in Cannes for cocktails, hors d’oeuvres, and candid conversation as JB brings his signature energy, humor, and insight to the stage — sharing his personal journey from comedy icon to creative force, all in celebration of storytelling, culture, and creativity.
Unlocking Brand Leadership: A Workshop for CMOs and CCOs
Wednesday, June 18 | 12:30 - 14:30
Partnership with Bloomberg Media.
Today, the bar for authenticity is higher than ever—and trust has become a leadership issue. In this invite-only workshop, hosted under Chatham House Rule, Edelman and Bloomberg Media come together to explore how brand and corporate reputation can work harder in tandem. Backed by new findings from Edelman’s 2025 Trust and Brands report and Bloomberg’s Corporate Reputation Study, the session will surface fresh ideas, real tensions, and actionable paths forward for business leaders navigating a high-stakes trust landscape.
Changemakers: Dove Presents ‘Relevance Never Gets Old’
Wednesday, June 18 | 14:00 - 14:45 | Terrace Stage
Marcela Melero (Chief Growth Officer, Dove) and Judy John (Global Chief Creative Officer, Edelman) share bold perspectives on evolving creatively, leading fearlessly, and staying true to their voice in an industry obsessed with the ‘new’ and the ever-present ‘Gen Z brief’.
Access is limited to Cannes Lions accredited pass holders - no additional registration required.
Age of Influence: Cross-Generational Insights Straight from the Source
Thursday, June 19 | 10:00 - 11:00 | Edelman Trust House
Leave your generational stereotypes at the door. In this exclusive session hosted by Jackie Cooper, Edelman’s Global Chief Brand Officer, we hand the mic to the audiences brands want most—Gen Z and Boomers. Powered by Edelman’s Gen Z and Longevity Labs, this interactive “ask us anything” features unfiltered insights from Gen Z creator Boman Martinez-Reid. Why do brands miss the mark? Why is older wealth ignored? Expect candor, contrast, and cross-generational truths that challenge assumption.
Creativity in the Making: Shaping Tomorrow with 2025 Jury Presidents
Friday, June 20 | 14:45 - 15:45 | Debussy Theatre
Judy John (Global Chief Creative Officer, Edelman & Titanium Lions Jury President) joins leading voices from the industry to share personal stories of triumph and transformation through creativity. Together, they’ll explore how bold thinking turns good ideas into extraordinary ones — and why creativity is the key to driving progress in a constantly evolving landscape.
Access is limited to Cannes Lions accredited pass holders - no additional registration required.
Meet Trusted Creators →
At Edelman, we focus on two things: trust and culture — and the creators we collaborate with bring both to life. At Cannes Lions, we're partnering with a standout group who don’t just participate in culture — they shape it.
These aren’t just influencers. They’re trusted voices we’ve carefully vetted and built long-term relationships with. Backed by data and insight, they consistently deliver dependable results for the brands they work with.
Culture moves fast — and so do we. Through constant dialogue with creators and tools like Gen Z Lab, Longevity Lab, and Keeping Current, we build strategies that are culturally fluent and built to resonate.
Whether joining our programming or available for 1:1 meetings, these creator partners are ready to collaborate and drive impact. Because when brands and creators reflect one another, that’s when real cultural relevance happens — at scale.
Blakely Thornton
A fashion and culture commentator whose sharp takes and standout charisma have made him a rising authority on what’s now and next. Blending editorial savvy with internet fluency, he delivers smart, stylish takes on trends and cultural shifts — always with wit, edge, and originality.
Boman Martinez-Reid
A creator and actor celebrated for turning everyday moments into reality-TV gold. With a razor-sharp pop culture lens and theatrical flair, Boman Martinez-Reid serves up viral satire that’s as smart as it is hilarious — always with originality, insight, and impeccable comedic timing.
Edelman Trust House →
Set within the iconic Hotel Barrière Le Majestic Cannes, Edelman Trust House offers a calm and elevated escape from the energy of La Croisette—a place designed for connection, creativity, and conversation. Our thoughtfully designed spaces are available for private bookings — from fully equipped meeting rooms to elegant spaces perfect for intimate gatherings. Interested in booking the Edelman Trust House for a meeting or private event? Get in touch with our team to check availability and explore the details.
Address: Hotel Barrière Le Majestic Cannes, 10 Boulevard de la Croisette, 06400, Cannes, France.
How to find us: Upon arrival in the Majestic lobby, check in with a team member holding an Edelman sign and they will direct you to our space. No official Cannes Lions delegate pass is required to access Trust House.
Opening hours: Monday, June 16 to Thursday, June 19, 9:00 - 18:00
Full-service coffee cart: 9:00 - 18:00
Light bites:
-Breakfast (pastries, fruit, yogurt): 9:00 - 10:30
-Lunch (sandwiches, salad): 12:30 - 14:00
Please note that filming and photography may take place at Edelman Trust House throughout the week. By entering, you consent to the use of imagery across promotional channels in any and all media, without compensation or credit. Where Chatham House Rules apply, images will not be used. Thank you for your understanding.
Out & About in Cannes →
Whether you're stepping out for a coffee, hosting a quick lunch, or closing the day over dinner, these are our trusted go-to spots on and around La Croisette:
For coffee & quick bites:
Good Mate Coffee – Australian-inspired café culture with standout brews
Lenôtre – A French classic for refined pastries and café staples
Café Crème – A relaxed local favorite, ideal for casual chats
Green Bagel Café – Light, fresh, and fast - ideal for something on the go
For lunch:
Da Laura – Lively atmosphere and consistently excellent Italian fare
Anna Cannes – Sleek, modern setting with seasonal Mediterranean plates
Môka – Contemporary and relaxed, right in the centre of Cannes
Sens – Calm ambiance, crisp flavors and a more laid-back pace
For dinner & drinks:
Mr. Nakamoto – Stylish and elevated, with space for groups
Le Petit Maison – An iconic Riviera spot, book early to avoid missing out
Salama Cannes – Lush interiors and vibrant Moroccan cuisine
Le Grain de Sel – Intimate, unfussy, and reliably good
Edelman Trust House →
Set within the iconic Hotel Barrière Le Majestic Cannes, Edelman Trust House offers a calm and elevated escape from the energy of La Croisette—a place designed for connection, creativity, and conversation. Our thoughtfully designed spaces are available for private bookings — from fully equipped meeting rooms to elegant spaces perfect for intimate gatherings. If you're interested in booking the Edelman Trust House for a meeting or private event, please contact the Edelman Trust House team for availability and details.
Address: Hotel Barrière Le Majestic Cannes, 10 Boulevard de la Croisette, 06400, Cannes, France..
How to find us: Upon arrival in the Majestic lobby, check in with a team member holding an Edelman sign and they will direct you to our space. No official Cannes Lions delegate pass is required to access Trust House.
Opening hours: Monday, June 16 to Thursday, June 19, 9:00am–6:00pm
Full-Service Coffee Cart: 9:00am–6:00pm
Light Bites:
-Breakfast (Pastries, Fruit, Yogurt): 9:00am–10:30am
-Lunch (Sandwiches, Salad): 12:30pm–2:00pm
Please note that filming and photography may take place at Edelman Trust House throughout the week. By entering, you consent to the use of imagery across promotional channels in any and all media, without compensation or credit. Where Chatham House Rules apply, images will not be used. Thank you for your understanding.
Out & About in Cannes →
Whether you're stepping out for a coffee, hosting a quick lunch, or closing the day over dinner, these are our trusted go-to spots on and around La Croisette:
For coffee & quick bites:
Good Mate Coffee – Australian-inspired café culture with standout brews
Lenôtre – A French classic for refined pastries and café staples
Café Crème – A relaxed local favorite, ideal for casual chats
Green Bagel Café – Light, fresh, and fast - ideal for something on the go
For lunch:
Da Laura – Lively atmosphere and consistently excellent Italian fare
Anna Cannes – Sleek, modern setting with seasonal Mediterranean plates
Môka – Contemporary and relaxed, right in the centre of Cannes
Sens – Calm ambiance, crisp flavors and a more laid-back pace
For dinner & drinks:
Mr. Nakamoto – Stylish and elevated, with space for groups
Le Petit Maison – An iconic Riviera spot, book early to avoid missing out
Salama Cannes – Lush interiors and vibrant Moroccan cuisine
Le Grain de Sel – Intimate, unfussy, and reliably good
We're excited to return to France for the Cannes Lions Festival 2024, to be inspired by the creative marketing industry and be at the forefront of the ideas that are shaping the next wave of innovation.
Exclusive to those attending the Festival, Edelman's Trust Barometer Special Report: Brands and Politics will examine the widening ideological gulf impacting brand behaviour, permission and consumer forgiveness. This report will provide a roadmap for marketers on how to navigate cultural and societal polarization, and how the industry can help bridge a gap across minority, dissenting voices.
Join us in our HQ at the Hotel Majestic, where you can take a break from the heat of the Croisette, while overlooking all the action from our terrace. Host a meeting, stop by for an inspiring conversation about industry trends, or join a session with leading CMOs and creatives who are fueling its impact. You can also explore the latest insights from our Brand Trust special report to prepare for, and navigate, cultural, societal and political challenges.
Check out our events and RSVP below.
Special Report: Trust and Brands
This year marks the 25th anniversary of the Edelman Trust Barometer—the world’s most cited study on trust.
Coming this June, we’re unveiling the latest Special Report on Brand Trust, built on fresh insights from 15 global markets about how consumer trust in brands is shifting—and what it now takes to earn and keep it.
Designed for CMOs and brand leaders, it’s essential reading for navigating rising expectations, fractured attention, political and cultural sensitivities, and the growing influence of creators, influencers, and AI.
Special Report:
This year marks the 25th anniversary of the Edelman Trust Barometer—the world’s most cited study on trust.
Coming this June, we’re unveiling the latest Special Report: Trust and Brands, built on fresh insights from 15 global markets about how consumer trust in brands is shifting—and what it now takes to earn and keep it.
Designed for CMOs and brand leaders, it’s essential reading for navigating rising expectations, fractured attention, political and cultural sensitivities, and the growing influence of creators, influencers, and AI.
Special Report:
This year marks the 25th anniversary of the Edelman Trust Barometer—the world’s most cited study on trust.
Coming this June, we’re unveiling the latest Special Report: Trust and Brands, built on fresh insights from 15 global markets about how consumer trust in brands is shifting—and what it now takes to earn and keep it.
Designed for CMOs and brand leaders, it’s essential reading for navigating rising expectations, fractured attention, political and cultural sensitivities, and the growing influence of creators, influencers, and AI.
The work we’re proud to showcase at this year’s festival. From data-driven creativity to culturally defining campaigns, we’re spotlighting Trust in action.
The work we’re proud to showcase at this year’s festival. From data-driven creativity to culturally defining campaigns, we’re spotlighting Trust in action.
Unilever - Dirt is Good
As in many major cities rapid urbanisation in Istanbul has reduced the space available for kids to play outside. OMO reimagined Istanbul’s shrinking play spaces by turning billboards into interactive playgrounds, inspiring over 16,800 children to play outdoors and 569 hours of active play. Purchase intent lifted by 24 points rekindling connection, reminding parents that OMO supports childhood joy, not just clean clothes.
eBay - Endless Runway
eBay partnered with the CFDA & BFC for the first-ever Pre-Loved Fashion Week, turning Fashion Week into a shoppable event with daily drops of curated pre-owned designer pieces via eBay Live. The campaign redefined eBay as fashion’s sustainable alternative, earning 3B+ impressions across top outlets like Vogue, Elle, and The Guardian, with 22K+ live viewers tuning in.
Taco Bell - Encore Hours
Encore Hours redefined Taco Bell’s UK operations, aligning store hours with cultural moments to drive relevance and revenue. The shift delivered a 20pt sales growth, 129% uplift during activation, and brand health gains. Now a scalable model, it’s rolling out around the world—turning late-night culture into business strategy.
Unilever - Dirt is Good
As in many major cities rapid urbanisation in Istanbul has reduced the space available for kids to play outside. OMO reimagined Istanbul’s shrinking play spaces by turning billboards into interactive playgrounds, inspiring over 16,800 children to play outdoors and 569 hours of active play. Purchase intent lifted by 24 points rekindling connection, reminding parents that OMO supports childhood joy, not just clean clothes.
eBay - Endless Runway
eBay partnered with the CFDA & BFC for the first-ever Pre-Loved Fashion Week, turning Fashion Week into a shoppable event with daily drops of curated pre-owned designer pieces via eBay Live. The campaign redefined eBay as fashion’s sustainable alternative, earning 3B+ impressions across top outlets like Vogue, Elle, and The Guardian, with 22K+ live viewers tuning in.
Taco Bell - Encore Hours
Encore Hours redefined Taco Bell’s UK operations, aligning store hours with cultural moments to drive relevance and revenue. The shift delivered a 20pt sales growth, 129% uplift during activation, and brand health gains. Now a scalable model, it’s rolling out around the world—turning late-night culture into business strategy.
Looking to connect at Cannes Lions?
Edelman is back at Cannes Lions with bold ideas, essential conversations, and the latest thinking from our global network.
From exclusive programming at Edelman Trust House to the launch of our 2025 Trust and Brands report, we’re creating space for connection, creativity, and meaningful exchange.
If you’d like to learn more, attend a session, or inquire about booking a meeting at Edelman Trust House, we’d love to hear from you.
Looking to connect at Cannes Lions?
Edelman is back at Cannes Lions with bold ideas, essential conversations, and the latest thinking from our global network. From exclusive programming at Edelman Trust House to the launch of our 2025 Trust and Brands report, we’re creating space for connection, creativity, and meaningful exchange.
If you’d like to learn more, attend a session, or inquire about booking a meeting at Edelman Trust House, we’d love to hear from you.
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