Communications leaders are under pressure to react immediately when conflicts, natural disasters, and the politicization of societal and cultural issues place a spotlight on brands and their responses to those situations. However, striking a balance between immediate action and alignment with stakeholder interest is a challenge that requires an ability to go from hindsight to foresight in order to avoid risk to their brand’s reputation.

Newswhip, Edelman, and Under Armour are convening leaders across journalism and communications to discuss best practices for communications leaders when weighing the reputational risk of commenting on societal or political issues, how predictive insights can help inform a company’s approach, and how communications can play a strategic role at the decision-making table.

Join us for a panel moderated by Axios Senior Media Reporter, Sara Fischer, to gain insights and examples on how to protect your brand.