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We're excited to return to France for the Cannes Lions Festival 2024, to be inspired by the creative marketing industry, and to be at the forefront of the ideas shaping the next wave of innovation.
Exclusive to those attending the Festival, Edelman's Trust Barometer Special Report: Brands and Politics will examine the widening ideological gulf impacting brand behaviour, permission, and consumer forgiveness. This report will provide a roadmap for marketers on how to navigate cultural and societal polarization, and how the industry can help bridge a gap across dissenting voices.
Join us in our HQ at the Hotel Majestic, where you can take a break from the heat of the Croisette while overlooking all the action from our terrace. Host a meeting, stop by for an inspiring conversation about industry trends, or join a session with leading CMOs and creatives who are fueling its impact. You can also explore the latest insights from our Brand Trust special report to prepare for and navigate cultural, societal and political challenges. No official Cannes Lions delegate pass is required for Edelman HQ.
Check out our events and RSVP below.
We're excited to return to France for the Cannes Lions Festival 2024, to be inspired by the creative marketing industry and be at the forefront of the ideas that are shaping the next wave of innovation.
Exclusive to those attending the Festival, Edelman's Trust Barometer Special Report: Brands and Politics will examine the widening ideological gulf impacting brand behaviour, permission and consumer forgiveness. This report will provide a roadmap for marketers on how to navigate cultural and societal polarization, and how the industry can help bridge a gap across minority, dissenting voices.
Join us in our HQ at the Hotel Majestic, where you can take a break from the heat of the Croisette, while overlooking all the action from our terrace. Host a meeting, stop by for an inspiring conversation about industry trends, or join a session with leading CMOs and creatives who are fueling its impact. You can also explore the latest insights from our Brand Trust special report to prepare for, and navigate, cultural, societal and political challenges.
Check out our events and RSVP below.
When Societal Progress Meets Resistance
Cannes Lions Festival Official Programme Session
Everyday ushers in a new “culture war” as societal progress meets resistance. Brands are being cancelled and called-out by consumers, divided in their values from both the alt-right and liberal left. With societal issues now purposefully being made political, what does this widening ideological gulf mean for the future of brands? Is the marketing industry totally out of touch with consumers and the realities of the day? Or are we at an inflection point where the industry can help bridge the gap across the dissenting voices?
Join Richard Edelman, CEO, Edelman, Bozoma Saint John, Marketing Executive, Author and Entrepreneur, Luis Miguel Messianu, Founder, President and Chief Creative Officer, MEL, and Nicholas Johnston, Publisher, Axios, who will reveal brand new data exclusively to the Cannes Lions audience, which will provide a roadmap on how to navigate this lightning rod moment in the world.
*Please note, this event is for passholders only.
Tuesday, June 18
2:00pm–2:30pm CEST
Debussy Theatre
Palais des Festivals
Finding Joy in Braving the Backlash
The Collision of Brands, Culture and Politics
For anyone who is on the front lines of making change through their work, you may have experienced or witnessed cultural backlash against brand campaigns, workplace programs, or inclusive design.
Braving the backlash is now an imperative, in the creative work we produce, for ourselves and our communities. Finding joy in making an impactful change can be a powerful tool in weathering pushback, reinforcing your brand's northstar in turbulent times, and navigating cultural headwinds.
Moderated by Jackie Cooper, Global Chief Brand Officer, Edelman, this stellar panel lineup features Jess Weiner, CEO, Talk to Jess, Christina Mallon, Head of Inclusive Design, Microsoft and Jill Lyons, Senior Vice President, Creative Operations, Maximum Effort. Join us for an inspiring and hopeful discussion with multifaceted perspectives and leading-edge data from Edelman's forthcoming 2024 Brand Trust special report, examining the collision of brands, culture, and politics.
Wednesday, June 19
10:30am–11:30am CEST
Edelman HQ
Hotel Majestic
Inside the Jury Room
with Judy John, Edelman's Global CCO
Join us for an exclusive, inside look at the inner workings of a Cannes Lions jury room and to explore the key themes and trends across the most awarded work of 2024.
Edelman’s Global Chief Creative Officer and former Cannes Lions Jury President Judy John, who has served as both a juror and jury president across countless categories, will be in conversation with Edelman's 2024 jurors, including Wendy Chan, Health Creative Lead, APAC, and Jury President for Health and Wellness, as well as Marie Claire Maalouf, Chief Creative Officer, Middle East and EMEA and Awarding Juror for PR, and Taj Reid, Global Chief Experience Officer, US Chief Creative Officer, Shortlisting Juror for Brand Experience and Awarding Juror for PR Young Lions.
Thursday, June 20
10:00am–11:00am CEST
Edelman HQ
Hotel Majestic
Last Ones Standing
Beach Get Together with Lunch
Soak up the last of the Riviera sun before the final night of the awards and Festival closing party!
Join us as we gather with colleagues and friends for a relaxing lunch on the beach to share highlights from the Festival and bid farewell to the Croisette until next year.
If you're still standing on Friday, and you'd like to join us, please register your interest below.
Friday, June 21
2:30pm–4:30pm CEST
Lucia Cannes
La Croisette (opposite JW Marriott)
Get in touch with us about our programming or visit us in the Edelman HQ
Our expert teams will be on the ground and can help enhance your time in Cannes with exclusive experiences, fringe programming opportunities, curated walk-the-work sessions, and new connections with influential leaders and world media to advance your marketing initiatives and executive positioning. If we can help support your programming in any way, you would like to set up a meeting, or spend time at Edelman HQ, please contact us.Subscribe to Edelman updates from Cannes Lions 2024
Keeping Current is a weekly newsletter from Edelman that looks at the most important trends of the week and unearths the behaviors and tensions that teach us something about an audience or culture more broadly.Please note that during some sessions, there may be filming and photography in Edelman HQ. By entering you consent to the use of imagery across promotional channels in any and all media without compensation, credit or other consideration. Where Chatham House rules apply this will be upheld. Thank you for your understanding and we hope you enjoy your time at the Edelman HQ.
