--- title: Edelman SXSW London 2025 image: https://events.edelman.com/hubfs/SXSW%20Display.png --- [Skip to content](https://events.edelman.com/edelman-sxsw-london-2025#main-content) Close - [About](https://www.edelman.com/about-us) - [About](https://www.edelman.com/about-us) - [Diversity, Equity and Inclusion](https://www.edelman.com/about-us/diversity-equity-inclusion) - [Our Climate Commitments](https://www.edelman.com/about-us/climate-position) - [Citizenship](https://www.edelman.com/about-us/citizenship) - [Offices](https://www.edelman.com/offices) - [Careers](https://www.edelman.com/careers) - [Contact Us](https://www.edelman.com/contact) - Trust - [Why Trust](https://www.edelman.com/trust) - [Edelman Trust Management](https://www.edelman.com/trust/edelman-trust-management) - [Edelman Trust Institute](https://www.edelman.com/trust/edelman-trust-institute) - [Edelman Trust Barometer](https://www.edelman.com/trust/trust-barometer) - [Research Archive](https://www.edelman.com/trust/archive) - [Expertise](https://www.edelman.com/expertise) - [Work](https://www.edelman.com/work) - Newsroom - [Insights](https://www.edelman.com/insights) - [News & Awards](https://www.edelman.com/news-awards) - [Podcasts](https://www.edelman.com/newsroom/podcasts) - [Richard Edelman's 6am Blog](https://www.edelman.com/newsroom/richard-edelmans-6am-blog) - [Careers](https://www.edelman.com/careers) [Contact](https://www.edelman.com/contact) [![Edelman Logo](https://events.edelman.com/hs-fs/hubfs/Edelman_Logo_Color.png?width=200&height=82&name=Edelman_Logo_Color.png)![Edelman\_Logo\_White (1)](https://events.edelman.com/hs-fs/hubfs/Edelman_Logo_White%20(1).png?width=160&height=65&name=Edelman_Logo_White%20(1).png)](http://www.edelman.com) - [About](https://www.edelman.com/about-us) - [About](https://www.edelman.com/about-us) - [Diversity, Equity and Inclusion](https://www.edelman.com/about-us/diversity-equity-inclusion) - [Our Climate Commitments](https://www.edelman.com/about-us/climate-position) - [Citizenship](https://www.edelman.com/about-us/citizenship) - [Offices](https://www.edelman.com/offices) - [Careers](https://www.edelman.com/careers) - [Contact Us](https://www.edelman.com/contact) - Trust - [Why Trust](https://www.edelman.com/trust) - [Edelman Trust Management](https://www.edelman.com/trust/edelman-trust-management) - [Edelman Trust Institute](https://www.edelman.com/trust/edelman-trust-institute) - [Edelman Trust Barometer](https://www.edelman.com/trust/trust-barometer) - [Research Archive](https://www.edelman.com/trust/archive) - [Expertise](https://www.edelman.com/expertise) - [Work](https://www.edelman.com/work) - Newsroom - [Insights](https://www.edelman.com/insights) - [News & Awards](https://www.edelman.com/news-awards) - [Podcasts](https://www.edelman.com/newsroom/podcasts) - [Richard Edelman's 6am Blog](https://www.edelman.com/newsroom/richard-edelmans-6am-blog) - [Careers](https://www.edelman.com/careers) [Contact](https://www.edelman.com/contact) About ![MicrosoftTeams-image (12)-Aug-10-2023-05-26-28-0702-PM](https://events.edelman.com/hs-fs/hubfs/MicrosoftTeams-image%20(12)-Aug-10-2023-05-26-28-0702-PM.png?width=300&name=MicrosoftTeams-image%20(12)-Aug-10-2023-05-26-28-0702-PM.png) # SXSW PanelPicker is Live! Make your voice heard! Vote for our panel before the window closes on Thursday, December 19. VOTE NOW 📢 ## Help Shape the Future at SXSW London 2025! Vote for Our Panel. SXSW London is right around the corner, and Edelman has three exciting panel and fireside chat sessions in the mix! Your vote can help bring these critical conversations to the SXSW stage.  [Register to Vote](https://sxswlondon.awardsplatform.com/) ### Who Owns Your Brand? This session delves into the threats and opportunities posed by AI-driven platforms, exploring how believable fakes undermine trust, the fading role of traditional media gatekeepers, and the double-edged power of influencers. Discover strategies to maintain narrative consistency, uphold social responsibility, and future-proof your brand against the evolving risks of generative AI, ensuring your story remains authentic in an ever-fragmented digital landscape. The panel:  - **Jackie Cooper**: Chief Brand Officer at **Edelman**. - **George Leney**: Director of PR & Communications at **Samsung**. - **Caspar Lee**: YouTuber and Investor with **10M+ followers**. - **Nick Tran**: CMO ex-**Farfetch, TikTok, Disney.** [VOTE NOW](https://sxswlondon.awardsplatform.com/entry/vote/lZArWWKl/XkNLwKEQ?search=d24693ee041e7b60-1) ![Black & White Simple Coming Soon Instagram Post (Square) (2)](https://440941.fs1.hubspotusercontent-na1.net/hub/440941/hubfs/Black%20&%20White%20Simple%20Coming%20Soon%20Instagram%20Post%20(Square)%20(2).png?width=300&name=Black%20&%20White%20Simple%20Coming%20Soon%20Instagram%20Post%20(Square)%20(2).png) ### Sober Is the New Cool – What Gen Z Wants and Why It Matters **Ethan Tuxford, Edelman’s Brand Director and EMEA Gen Z Lab Lead**, and **JD O’Lone, Heineken’s Global PR Lead**, explore how Gen Z is reshaping industries and social norms. Through the lens of Heineken’s 0.0 Reasons Needed campaign, they unpack Gen Z’s shift toward moderation, wellness, and personal autonomy. This fireside chat delves into key topics like the movement toward alcohol-free options, the rise of choice and flexibility, and creating culturally relevant messaging that resonates with Gen Z’s values. Learn actionable strategies to connect authentically with this generation’s demand for transparency, purpose, and inclusion. [VOTE NOW](https://sxswlondon.awardsplatform.com/entry/vote/lZArWWKl/RmoqxKAK?search=da9c01bd65a40241-1) ![Black & White Simple Coming Soon Instagram Post (Square) (3)](https://440941.fs1.hubspotusercontent-na1.net/hub/440941/hubfs/Black%20&%20White%20Simple%20Coming%20Soon%20Instagram%20Post%20(Square)%20(3).png?width=300&name=Black%20&%20White%20Simple%20Coming%20Soon%20Instagram%20Post%20(Square)%20(3).png) ### Earned Obsession: Why Fandom and Culture Rule Brand Loyalty **Formula E CEO Jeff Dodds** and **Edelman’s Brand Managing Director Suzy Socker** explore why fandom and culture rule brand loyalty. How do you convert awareness into loyal customers, and loyal customers into raving fans? This chat explores fandom as a cultural and economic force reshaping industries. Jeff and Suzy reveal how earning a role in culture and society through meaningful fan engagement can transform brands. From decoding fan behaviours to unlocking the role of earned trust, they’ll share how cultural relevance turns fandom into a movement, not just a marketing strategy. [VOTE NOW](https://sxswlondon.awardsplatform.com/entry/vote/lZArWWKl/BgzaJVOo?search=ffc82f7735e82019-1) ![Black & White Simple Coming Soon Instagram Post (Square) (4)](https://440941.fs1.hubspotusercontent-na1.net/hub/440941/hubfs/Black%20&%20White%20Simple%20Coming%20Soon%20Instagram%20Post%20(Square)%20(4).png?width=300&name=Black%20&%20White%20Simple%20Coming%20Soon%20Instagram%20Post%20(Square)%20(4).png) EXPLORE ## Related Content ![Edelman.com essay Banner2](https://440941.fs1.hubspotusercontent-na1.net/hub/440941/hubfs/Edelman.com%20essay%20Banner2.png?width=300&name=Edelman.com%20essay%20Banner2.png) TOUCH Report Trust Barometer Special Report: Brands and Politics Report Trust Barometer Special Report: Brands and Politics[Read More](https://www.edelman.com/trust/2024/trust-barometer/special-report-brand) ![Screen Shot 2023-08-10 at 2.55.56 PM](https://440941.fs1.hubspotusercontent-na1.net/hub/440941/hubfs/Screen%20Shot%202023-08-10%20at%202.55.56%20PM.png?width=300&name=Screen%20Shot%202023-08-10%20at%202.55.56%20PM.png) TOUCH Report Trust Barometer Special Report: The Collapse of the Purchase Funnel Report Trust Barometer Special Report: The Collapse of the Purchase Funnel[Read More](https://www.edelman.com/trust/2023/trust-barometer/special-report-brand-trust) ![AI Blip](https://440941.fs1.hubspotusercontent-na1.net/hub/440941/hubfs/AI%20Blip.jpg?width=300&name=AI%20Blip.jpg) TOUCH Webinar Edelman Generative AI Summit 2024 WebinarEdelman Generative AI Summit 2024[Read More](https://www.youtube.com/watch?v=GD0OfhGRrBU) GET TO KNOW US ## Explore our Capabilities TOUCH Gen Z Lab Gen Z Lab Dedicated advisory comprised of 250+  Gen Zers from around the globe designed to help brands future-proof their business.[Learn More](https://www.edelman.com/future-consumer) TOUCH Edelman.AI Edelman.AI We empower organizations to effectively harness the potential of AI as a reliable and trust-building tool.[Learn More](https://www.edelman.com/expertise/ai) TOUCH Longevity Lab Longevity Lab Your source for understanding and engaging the influential 55+ demographic.[Learn More](https://www.edelman.com/expertise/longevity-lab) [Explore all](https://www.edelman.com/expertise) ### Attending SXSW, Drop us a line! [Get in Touch](https://share.hsforms.com/1i8YieW6ETxikpe_zZqeY0g9g8d) All rights reserved - [Privacy Policy](https://www.djeholdings.com/privacy-policy) - [Terms of Service](https://www.djeholdings.com/terms-service) - © 2026 Daniel J. Edelman Holdings, Inc. ```json { "@context" : "https://schema.org", "@type" : "Organization", "address" : { "@type" : "PostalAddress", "addressCountry" : "United States", "addressLocality" : "New York", "addressRegion" : "NY", "postalCode" : "10013", "streetAddress" : "250 Hudson St." }, "knowsLanguage" : "en", "logo" : { "@type" : "ImageObject", "url" : "https://440941.fs1.hubspotusercontent-na1.net/hubfs/440941/Edelman_Logo_Color.png" }, "name" : "Edelman", "url" : "https://events.edelman.com/edelman-sxsw-london-2025" } ```