According to the 2024 Edelman Trust Barometer survey findings, the financial services sector has experienced a slow march into the trusted category, with trust scores at an all-time high in half of the countries surveyed this year, and banks being the most trusted institutions across demographics.

While most industry sub-sectors including insurance, financial advisory, and investment management, enjoy high levels of trust in Hong Kong, digital assets companies are still faced with distrust, despite the city’s ambition to become a crypto-friendly hub and rival the likes of Singapore and Dubai.

We have an opportunity to reshape perceptions and continue to build trust with the actions we take for our organisations. Join Jason Leow, Head of APAC, Edelman Smithfield, for a briefing session on the study's findings, followed by networking with industry peers. We look forward to exchanging insights and debating actions to harness trust in the financial sector.