The Evolving Retail Landscape:
Media and Communications Reception

Coming out of the holiday season, most retailers leverage January to reflect on consumer trends and plan for the year ahead. This includes digging into what’s driving consumer behavior, spending patterns and brand loyalty.

The questions include: The Gen Z population has increased disposable income – do they chose sustainability over fast fashion? As athleisure and shapewear continues to rise, will formal wear continue to shrink in share of closet (and wallet)? For the beauty industry, how can brands build direct to consumer loyalty? Will more brands start charging for returns?

Edelman and Under Armour are hosting an exclusive conversation with leading retail media coming out of the National Retail Federation ‘Big Show’ for quick takes on trends that are top of mind for continued storytelling.

Please join us for an evening of off-the-record conversation with colleagues in communications, public policy, and media.