AI‑driven search is changing how consumers discover brands. At Edelman, we’ve seen how generative engine optimisation (GEO) is becoming more than a new buzzword – it is now a vital strategy for maintaining visibility and trust, ensuring that your brand is being represented prominently and accurately in AI responses.

Here’s your chance to learn about the implications for organisations in Asia Pacific.

You are invited to a front-row seat on demystifying GEO and its applications on brands across APAC. Join Daphne Goh, AI Globalizsation Lead, APAC will provide an overview on GEO and why it matters in APAC. Henry Taylor, Head of B2B Marketing Australia and GEO APAC lead will expand on what GEO is, its impact in public relations, our Edelman solution- GEOSight, and the ways it's already delivering results with real client examples.

Debanjan Chakraborty, Vice President, Digital Advisory, India and Rebekah Lee, Head of Digital Korea will also join to discuss GEO’s relevance in their respective markets; its impact on the newsroom, and explore how our approach is shifting from the traditional Paid, Earned, Shared, Owned (PESO) model to a new Earned first, then Shared, Owned amplified by Paid (ESOP) framework- timely and tailored for the AI-powered search reality we now face.

Where

Virtual Webinar

When
Tuesday, 16 September
2pm - 3pm SGT